When I think of the transit authority in NYC (the MTA), I think of buses, subways, commuter trains and some tolls on bridges and tunnels. I don’t think of bikes!
NYC has begun to launch “bus only lanes” on First and Second Avenues in Manhattan. This is part of the new SBS bus system – the goal is to make riding the bus a faster and more exciting experience. If you drive in the bus lane, you could receive a ticket in the amount of $115 and if you are ticketed more than 4 times, you will have to cheer for the Jets (just kidding). The new SBS buses have cameras pointing forward from the front of the bus and the cameras will capture the license plates of those who decide to drive in the bus lane.
The MTA has hired a marketing firm which will ride bikes up and down First and Second Avenue to help get the word out about the bus lanes and the fines. Apparently the city has paid $10,000 for the week of bike riders.
The king of monitoring the money the MTA spends, Greg Mocker from WPIX television has a full report on the new ad campaign.
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